The REAL reasons why you drink the beer you drink
Have you ever bought a beer, and found that your choice was influenced by any of the following thoughts?
- “It’s a world famous beer with advertising everywhere… must be good then.”
- “Everyone around me is drinking it so I guess I’ll drink it too.”
- “I know what I know and I like it and that’s that.”
- “Hmm I am going to buy the fancy beer so I look cool/individualistic…”
- “Hmm this bottle looks cool… I think I’ll try that one…”
If any of the above sentiments appear familiar to you, you’re not alone. Our research revealed that certain factors are far more persuasive than taste when it comes to consumer beer selection.
- Brand recognition - We assume that a well-known brand that is constantly promoted is a quality beer.
- Image - Drinking a certain brand of beer suits the image and personality we like to project.
- Peer pressure - We tend to drink the same beer as others in an attempt to fit in.
- Habit and familiarity - People are creatures of habit, and drinking the same beer over and over again creates comfort in familiarity.
- Cost - We may choose a beer because it is “on special” or because we feel it offers the best quality for the price.
- Health reasons - We drink calorie-reduced beers in the context of weight control.
- Alcohol content - We choose beers with reduced alcohol content to avoid drink driving.
Advertising has by far the greatest influence on our beer choice. There are countless examples of very successful advertisements for alcoholic beverages that emphasise all sorts of things (5 Cougars, thanks!), but fail to mention anything about taste. By and large, beer selection is more about our perception of the brand and less about how the beer tastes. But fear not… tastebeer.com.au is here to change this for good!
Read on and answer this: Do YOU know anything about beer?