Discover the truth about beer taste

Do you have a favourite beer? Is it because it’s the one you like the best? Or is it simply because you don’t know any better?

“You don’t know your beer!” We have made an amazing discovery…

Our scientifically conducted blind beer tastings have turned up some surprising and unexpected results:

• none of our testers could reliably identify their “favourite” beer.
• when they unknowingly tasted their “favourite” beer, testers consistently rated it poorly, using terms such as “below average”, “bland”, and “mediocre”.

The beers we rated unanimously as the best were definitely not beers we’d typically drink. The conclusion, therefore, is simple and obvious:

Most people drink their “favourite” beer for reasons other than taste!

In fact, most of us have never actually made a conscious effort to compare one beer with another, let alone compare a range of beers in a real blind beer tasting test where you’re unaware of which beer you’re sampling.

Read on to discover The real reason why you drink the beer you drink…